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Assignment:
Trade Promotions
What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples
How will Dan s employees, who are used to being given clear direction and procedures, respond to Asher's more relationship-oriented style?
Discuss the ethical dilemma of advertisements that target children. What laws are in place against advertising to children? What "crafty" tactics do advertisers use that carefully border the lines of this ethical dilemma
how the project could be implemented and indicating the problems
Describe at least three alternative approaches to decision making on a project team and describe when each is most appropriate.
Select an organisation and brand to feature, refer to Interbrand's list of top 100 global brands - Choose a brand that is more focused on business-to-consumer products.
Use linear regression to build a predictive model for property transaction prices in Bellevue - available properties on the market in that area
Examine the significant values of conducting an ethics audit in an organization. Select five (5) areas that you would focus on if you have to conduct an ethics audit, and provide a rationale for your selections.
What techniques associated with encouraging innovation and entrepreneurship at a country scale can be successfully applied to individual enterprises?
What are the benefits and risks of being conservative in marketing and advertising? Which campaign did you like better?
What is the difference between a non market based approach vs market based approach?
What is value and how is it determined and measured? In your opinion, does business generally determine and measure value appropriately?
Core values evolve over time. What do you think are the three to five core calues that best descrive U.S. Americans today?
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