What are the benefits to the consumers

Assignment Help Marketing Management

Reference no: EM132659215

You to conduct an analysis of the consumers in our main markets. Your analysis should consider both current and potential product users and should address the following questions:

Question 1: What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.

Question 2: Who is involved in the purchase process? Who are the influencers? Who are the buyers? Who are the end users?

Question 3: Where are the products sold, and what are the distribution channels?

Question 4: How often are the products purchased? Is there seasonality to sales?

Reference no: EM132659215

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