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Scenario You are the global marketing vice president at Dyson. You have been asked to attend a meeting with James Dyson, the company's founder. Dyson's CEO and the head of Dyson's New Product Innovation department will also be in attendance. "Thanks for meeting with me today," James says. "Market intelligence has shown that our major competitors—Hoover, Shark, and Bissell—are all developing new cordless vacuum cleaners with a longer battery life than what's currently available." James Dyson looks to you: "I need you to participate in a new cross-functional product development team that will research the feasibility of creating a cordless vacuum cleaner that works for one hour on a single charge. We also need to know if there's even a market for this type of vacuum," he says. "We envision that this new vacuum will be used primarily in the home, but keep in mind, we want to be able to adapt it easily and cheaply for light commercial use. One way of doing this is by using swappable battery packs." "Have an actionable marketing plan ready for me in three weeks," James says. You know that to give the CEO the most thorough report, you'll need to conduct an internal analysis of Dyson and an environmental scan for the new vacuum cleaner. You'll need to have a detailed plan for identifying marketing opportunities, and you'll need to research the home and commercial vacuum cleaner industry, market trends, and Dyson's major global competition.
Question: What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.
The Quickie brand wheelchair is the most popular customized wheelchair on the market. Its market share is 90 percent.
Define diversity and terms related to diversity. State the company's policy regarding diversity. Describe three benefits of having a diverse work force.
Clap Off Manufacturing uses 1,600 switch assemblies per week and then reorders another 1,600. Assume the relevant carrying cost per switch assembly is $5.30 and the fixed order cost is $590. Calculate the carrying costs. Calculate the restocking cost..
Brady remarked that when the industrial model is applied to education, it disregards human nature, stifles imagination and creativity, encourages a preoccupation with minimum standards rather than maximum performance, wastes the potential inherent in..
As technology becomes more sophisticated, how can citizens and political leaders judge and understand whether a given technology offers great perils or great promises? When great technological projects, such as venturing farther into the galaxy or de..
How could the government encourage companies to commercialize orphan drugs that treat or cure rare conditions but are not economically desirable? if you were a member of congress, would you support government intervention in this situation?
Explain on how you can measure the external factor analysis? What are the 6(six) Porter’s approach to industry analysis?
Occasionally, Insurer X will reinsure part of Insurer Y’s risks, and Insurer Y will reinsure part of Insurer X’s risks. Doesn’t this seem like merely trading dollars? Explain.
How might Freud’s (and Fromm’s) four personality types differ (in today's environment) of how they use social networking sites?
design, textile manufacture, clothing manufacture, and distribution are undertaken mainly by specialist firms.
Organisational Situation Analysis: Review the current situation facing Tang (drink), and Develop in detail the PESTLE Analysis
Describe Whole Foods Market using the six sigma Approach
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