What are the benefits of using a modular design strategy

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Reference no: EM133384503

Questions:

1. What component of Kellogg's cereal was adapted in South Africa? Do you think this adaptation makes a critical difference in how the product should be marketed?

2. Can you think of a brand in a different product category that also uses modular design? What are the benefits of using a modular design strategy?

3. Under what conditions do you think a brand should target a BOP segment?

4. What are some reasons why Coke would launch product lines in this order?

5. Transsion phones represent which approach to innovation? Specify one reason why these phones succeeded in the African market.

Reference no: EM133384503

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