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Question 1: What marketing strategy was Levi Strauss using until the early 2000s? Why did this strategy appear to work for decades? Why was it not working by the 2000s?Question 2: How would you characterize Levi's current strategy? What elements of the marketing mix are now changed from nation to nation?Question 3: What are the benefits of Levi's new marketing strategy? Is there a downside? Question 4: What does the Levi's Strauss story tell you about the "globalization of markets"?
Attachment:- Levis.zip
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