What are the benefits of digital marketing analytics

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Reference no: EM133542171

Problem A. What is Digital Marketing Analytics (DMA) and what are the areas, tools and techniques of DMA?

Problem B. What are the major differences between DMA and traditional Marketing Research and Analytics?

Problem C. What are the benefits of Digital Marketing Analytics?

Problem D. What are the advantages/disadvantages of using only Digital Marketing Analytics by marketers today?

Problem E. Final discussions, conclusions, and recommendations.

Reference no: EM133542171

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