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Problem A. What is Digital Marketing Analytics (DMA) and what are the areas, tools and techniques of DMA?
Problem B. What are the major differences between DMA and traditional Marketing Research and Analytics?
Problem C. What are the benefits of Digital Marketing Analytics?
Problem D. What are the advantages/disadvantages of using only Digital Marketing Analytics by marketers today?
Problem E. Final discussions, conclusions, and recommendations.
Think about the economic and social challenges we have experienced in the last few months.
DIGITAL MA MRKT 623 University Canada West what products (and brands) and target markets they are CURRENTLY serving. We deal with prospective markets later)
Do you think the economic recession has helped Dunkin' Donuts gain in the coffee market against Starbucks? Why or why not? Use research to support your answer.
Discuss the role of research in public relations. How has online communication impacted public relations? Explain in detail with an example.
Discuss how healthcare leaders are always, 'on stage.' Next, apply it to Fred Lee's concept of changing work to theater. Apply this concept to your upcoming
Why do you think Starbucks felt it important to enter new markets via a combination of joint venture and licensing? Imagine you are Elon Musk, CEO.
Cultural concepts include knowledge, beliefs, law, moral, customs, and any capabilities and habits acquired by humans as members of society. What approach would you take to insure the campaign was successful
TECH 3MB3 McMaster University How is the product or service being promoted through Green Marketing and how a company's products are more environmentally sound
State what you think are the key differences in consumer value of MacDonald's vs Starbucks. What is different in Product, Experience and Service
This is your summative assessment. In this assessment, you will learn and develop a marketing plan. make a new marketing plan of Monash University
MHA626- What external and internal environmental analysis data could be applied to the marketing plan you are developing for your Final Project? How will the environmental analysis support the marketing plan to fulfill the organizations strategic o..
Identify the key stages in the development process, starting at the initial brief to the final selection of the three business cases.
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