What are the benefits for monterrey to marketing to tourists

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Reference no: EM133542312

Problem

This case study discussion is about accessible tourism. Formulate a response responding to the specific questions below rather than those within the case study. Review this case study:

Monterrey, Mexico Case Study

Question A. Describe the broad "tourists with disabilities" segment provided in the case study.

Question B. Based on the information provided, what are the benefits for Monterrey to marketing to tourists with disabilities?

Question C. Name two potential subsegments with the broad tourists with disabilities segment that Monterrey might choose to target.

Question D. What is the best approach for marketing to the subsegments you have identified? Why?

Question E. Should Monterrey prioritize domestic or international tourists with disabilities?

Question F. Is "tourists with disabilities" still the best descriptor for marketing to this community or is another term preferred?

Reference no: EM133542312

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