Reference no: EM133211531

Assignment - Strategic Marketing Plan Paper

PART 1 - Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns. They argue that technology has made it far too easy to track buyer behavior and personal information. Marketers counter that individualized segmentation can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks. Where do you stand on this issue? What are the benefits and risks associated with individualized segmentation?

Write in third person.

Do not use bullet points.

Do not use direct quotes.

Use the APA template. Download APA template.

Include a cover sheet and reference page.

Include one-inch margins per APA guidelines.

Include page numbers and the appropriate heading in the header of the document.

Use Twelve point, Times New Roman font as required per AP

PART 2 - One of the CLO's for this course requires that you "Apply customer-focused strategic planning and balanced strategic planning to a marketing plan". This will be accomplished by building a consolidated project through weekly assignments. Use the readings in the Module 1 Resources, the Hodges Library, and the Internet to respond to the following......Continue with the company you selected in Week 1 and for this week research the following: 1) Conduct a Strengths, Weaknesses, Opportunities, & Threats (SWOT) Analysis. Submit your report in a three to four-page Word document, using APA style. The last paper will consolidate the strategic marketing plan into one document.