What are the basic building blocks and decisions involved

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Assignment - Companies Discussion

Description - Using your HBS coursepack, review the following core marketing readings: Following your review, prepare responses to the following discussion questions:

Q1. According to research, what are some of the key customer-centric characteristics of successful companies?

Q2. What are some of the ways that technology has shifted power from companies to consumers?

Q3. In discussing Net Promoter Score (NPS), why does Reicheld suggest doing surveys frequently rather than annually or just a few times a year?

Q4. What are the basic building blocks and decisions involved in creating customer value aimed toward the development of profitable long-term relationships with customers?

Q5. A focus on customer service and the customer experience can provide a competitive advantage, however many organizations have not taken advantage of this opportunity. How can the marketing tool, the service-profit chain, be used to analyze where firms are missing the mark?

Reference no: EM133230633

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