What are the basic building blocks and decisions involved

Reference no: EM133230633

Assignment - Companies Discussion

Description - Using your HBS coursepack, review the following core marketing readings: Following your review, prepare responses to the following discussion questions:

Q1. According to research, what are some of the key customer-centric characteristics of successful companies?

Q2. What are some of the ways that technology has shifted power from companies to consumers?

Q3. In discussing Net Promoter Score (NPS), why does Reicheld suggest doing surveys frequently rather than annually or just a few times a year?

Q4. What are the basic building blocks and decisions involved in creating customer value aimed toward the development of profitable long-term relationships with customers?

Q5. A focus on customer service and the customer experience can provide a competitive advantage, however many organizations have not taken advantage of this opportunity. How can the marketing tool, the service-profit chain, be used to analyze where firms are missing the mark?

Reference no: EM133230633

Questions Cloud

What you have learned from managing quality : PSC 343 University of Alabama, when should a process be art,not science?' and "six sigma pricing" on what you have learned from managing quality

Explain how experiences influence brain development : Using research articles and your textbook, identify how the brain develops during the first year of life. Explain how experiences influence brain development

How would you handle corruption if you were doing business : How would you handle corruption if you were doing business in the countries/regions you listed in Part 1? Answer questions and explain it. Provide examples

What tools and strategies would you recommend to prevent : Provide an example of a scenario in which evaluation problems are addressed after the program and issues evolve and What tools and strategies would you

What are the basic building blocks and decisions involved : What are the basic building blocks and decisions involved in creating customer value aimed toward the development of profitable long-term relationships

Critically analyse the above statement in light of decided : BUS 420 San Francisco, Critically analyse the above statement in light of decided cases and relevant legislations

Discuss the four most common types of inventory : Write to the board of directors, outlining six reasons why your organisation should consider internationalization of its business operations

What difference could the answer to the question make : Reflect on how you chose your topic and question. Answer the following questions. What difference could the answer to the question make

How did information align to or change current perception : Did the Podcast complement facts/learning from any of the BMK courses so far this semester or previous semesters.

User Account

All Pages