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What are the attractions of india to ikea

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Reference no: EM133372892

Find the case IKEA Entering India, Finally! and help with the questions.

1. What are the attractions of India to IKEA?

2. Why did the company choose Hyderabad as the location for its first store opening?

3. What are the biggest challenges IKEA faces in growing its Indian operation?

4. IKEA entered India by establishing a wholly owned subsidiary. Why do you think the company chose this entry mode over other entry modes, such as franchising the IKEA concept or a joint venture?

Reference no: EM133372892

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