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What are the application of green marketing term

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Reference no: EM132449218 , Length: word count :- 1000

Report  - Using information gained over the past few units as well as academic research, identify and evaluate an opportunity to use sustainable development marketing initiatives within an organization. Write a 1000-word APA formatted paper proposing the idea for the organization.

The paper should include:

  1. the application of green marketing terms.
  2. the role of sustainable development/production as a marketing strategy and
  3. whether indirect green marketing provides a means to improve consumer involvement.

Reference no: EM132449218

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