What are the alternatives to nikes products or services

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Reference no: EM133717114

Problem

I. Discuss competitive advantage. Who are the main competitors today for Nike? Who will be competitors for Nike in the future? Is there an opportunity for Nike to become a new competitor in an existing market, or to design a market?

II. Who are Nike's buyers/customers? Discuss the psychographics of Nike's buyers/customers and their strengths and weaknesses. Discuss the geographic nature of Nike's buyers/customers. Are they local, national, global? How is their behavior impacted by the overall economy? What does this mean for Nike?

III. Who are Nike's suppliers for services, products, and materials/raw goods? What are the risks and benefits of these suppliers? What kind of resiliency do Nike suppliers have in both good and bad economic conditions?

IV. What are the alternatives to Nike's products or services? Are there other companies that can do it better, cheaper, faster? Who are the newest entrants into the market to compete with Nike? What is their longevity and success?

V. How much of a rival Nike's main competitors? What are the differences between Nike and their main rivals? What aspect of business is the most important differentiator: price, service, quality, expediency? Based on the more important differentiator, what kind of analysis and recommendations can be made for your Nike?

Reference no: EM133717114

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