User Account

All Pages

What are the alternatives or possible courses of action

Assignment Help Marketing Management
Reference no: EM131846285

Question: Scenario 1 : Wholesome Hamburger Company

Suppose you work for the Wholesome Hamburger Company that owns a 100 fast food restaurants in California. There is a big drought and people are being told to use less water.

You know that it takes:

1,800 gallons of water to produce one pound of beef,

12 gallons of water to produce a head of lettuce,

2 gallons for one walnut, and

468 gallons of water to produce a pound of chicken.

You discuss this with the executives in your firm and they tell you that the way water is allocated by government, the company does not incur any additional expense: water will remain very cheap for business. The head of the company is soliciting ideas for its strategic plan for the future.

1. What is the ethical dilemma or issue?

2. What are the alternatives or possible courses of action? Identify at least 3 alternatives.

3. What are your recommendations? In other words, of the several alternatives you identified, what do you think the company should do?

4. What is your rationale for your recommendations? In other words, why do you recommend this course of action?

Scenario # 2 : Chicken International Group

You are the CEO of a chicken-processing company. The Vice President of marketing informs you that if you label your chicken as "free range" you can charge 20% more and greatly improve profit margins.

You find out that all that needs to be done to legally use the term "free range" is to open the door to the hen house for 5 minutes a day. This provides the chickens with access to the outdoors when, in fact, very few chickens will wander out when the door is open for 5 minutes. Moreover, the term "free range" may be used regardless of space per chicken, number of chickens, or amount of time spent outside.

1. What is the ethical dilemma or issue?

2. What are the alternatives or possible courses of action? Identify at least 3 alternatives.

3. What are your recommendations? In other words, of the several alternatives you identified, what do you think the company should do?

4. What is your rationale for your recommendations? In other words, why do you recommend this course of action?

Include the scenario description. Just include the title such as Scenario #1 etc. The question is not included in the word count, but you should still include it.

Reference no: EM131846285

Questions Cloud

Identify the types of reliability and validity : Describe the purpose of sampling as part of the research process.Identify the types of reliability and validity as they are applied to criminal justice research
How have businesses connected with you on an emotional level : How have companies you have worked with in the past engaged with you in person or through social media? Which type of interaction was most effective?
Analyze methods of effective guidance : Discuss parental values and attitudes that accompany stages in the development of the child. Analyze methods of effective guidance.
Discuss the importance of leadership and management : Leadership and Management Development - Drawing on contemporary academic research and debate, critically discuss the importance of leadership and management
What are the alternatives or possible courses of action : Suppose you work for the Wholesome Hamburger Company that owns a 100 fast food restaurants in California. There is a big drought and people are being told.
Advocate a mandatory expiration : Would you advocate a mandatory expiration date on data to ensure at some point it no longer exists?
Discuss the developing engaged teams : Discuss the developing Engaged Teams. Customer wants and needs drive proactive leadership to act swiftly with or without a full vision.
Prototype desktop or web based applications : Can we use Ms Access to prototype Desktop or Web Based Applications?
How should healthcare professionals make those decisions : How do we decide when enough is enough in terms of our life support efforts for patients, and who should help us to make such important decisions?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd