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VALS is one of the most popular proprietary segmentation tools used in marketing. Go to the VALS website:
www.strategicbusinessinsights.com/vals/presurvey.shtml and take the free VALS survey. How could the results aid marketers in drafting a successful segmentation strategy?
One of the most exciting advances in market segmentation is the increasing use of geographic information systems (GIS) to map target markets. Go to www.gis.com and get a feel for the use of GIS in business and other fields. Then, go to https://mapapps.esri.com/create-map/index.html and enter your ZIP code to make a demographic map about where you live. What are the advantages of using GIS in market segmentation?
450 - 500 words minimum for each Topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.
Should Coca-Cola be forced to drop BVO from all of its drinks if there is no conclusive research that indicates that there are health risks from consuming the ingredient? Knowing that flavored Coke products contain BVO, would this change your cons..
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