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What makes social media social isits give and take, says Jeff Gerst of Bolin Marketing, who manages the Carmex social media properties. Bygive Gerst is referring to the feedbackconsumers send on social media;take is what they receive such asnews and coupons. For Carmex,Facebook isnt just a way to share couponsor the latest product news, but it is also a marketingresearch resource.
1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online surve of a cross section of Internet households or (b) an online survey of Carmex Facebook likers?2. (a) On a Facebook brand page, what are engagement and likes really measuring? (b) For Carmex, which is more important and why?3. (a) What evokes consumers engagement on a brand page on Facebook? (b) What attracts consumers to likea brand page on Facebook?4. (a) What are the advantages of using a fixed alternative poll question on Facebook? (b) When do you think it would be better to use an open ended question?5. (a) If you had a limited budget and two weeks to decide which two flavors to put into quantitative testing, would you choose a poll only or a contest only strategy? Why?(b) If you had a sizable budget and two months to make the same decision, which scenario would you choose? Why?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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