Reference no: EM132660200
Part 1: Reflecting on Positive Messages
Please write your answers to the following questions in full sentences about 50-100 words each. You will be able to find the answers to these questions in the Positive Messages chapter of your textbook:
1. What are the advantages of mailing a letter as opposed to sending an email, making a phone call, or writing an online post?
2. Why is it important to regain the confidence of a customer in an adjustment message? How can it be done?
3. Assume that you have drafted a letter to a customer in which you apologize for the way the customer's personal information was breached by the Accounting Department. You show the letter to your boss, and she instructs you to remove the apology. It admits responsibility, she says, and the company cannot allow itself to be held liable. You are not a lawyer, but you can't see the harm in a simple apology. What should you do?
Part 2: Short Responses to Online Comments
Explain the positive and negative attributes of one of the following online posts (either a, b, or c - your choice!). Examine the companies' responses to them. Do they follow the guidelines in the Routine Messages chapter? How do the consumers' posts measure up?
Part 3: Adjustment Letter
Individually, you will write a letter (not an email) responding to the scenario outlined in your textbook:
Activity 8.7 Adjustment: We Can Reaiceptcb,but Not Replace p. 201in
Address the letter to Trevor cljj,mk,c at Qtkrov4AProperty Management, 126 14th Ave SW., Calgary, AB T2R OL9.
Attachment:- Activity.rar