Reference no: EM131252982
1. What is the marketing concept? What are the 4 P's of marketing? What role do the 4 P's play in the marketing concept?
2. Describe the Production, Sales, Marketing, and Triple Bottom Line orientations. Which is currently in vogue?
3. The Brand Positioning Statement is developed from 4 sets of questions. What are these questions? Who will you ask?
4. What are the differences between the high and low involvement buying processes? Give a real world example of a low and a high involvement product or service.
5. Describe the steps in the strategic marketing planning process. What are the differences between strategy and tactics?
6. Describe the post purchase evaluation process for a high involvement product. What are the likely marketing outcomes from met expectations? What are the likely marketing outcomes from unmet expectations?
7. Who is more important: potential new customers or existing customers? Why? Use a real world example in your answer.
8. How do you build a sustainable creative culture? What are the impediments to a sustainable creative culture? Give a real world example of an organization that has a sustainable creative culture.
9. What does it mean to "Align internally behind marketing strategy?" What are the advantages of internal alignment? Use the laser and flood light analogy to explain your answer. What are some tips for creating Alignment for a new employee right out of college?
10. Define attitude. Why are attitudes important to marketers? What are some strategies for changing a negative attitude?
11. What are the advantages of using digital marketing relative to other marketing tactics? What are common digital marketing myths? Which digital marketing tool has the greatest conversion rate?
12. What is big data? List 5 common sources of big data. What are the advantages of using big data to a marketer? Give a real world example of someone using Big Data to achieve these advantages.
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Write down the sums of squares, the degrees of freedom
: A, B, and C are fixed and D is random. Do exact tests exist for all effects? If not, propose test statistics for those effects that cannot be directly tested.
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Perform a google search on organizational chart software
: the tasks an administrative manager must do is diagram the administrative organization structure to help achieve results. The purpose of the diagram is to depict the relationship between and among members of the organization.
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House assignment with identical preferences
: Find all the assignments in the core of the n-player game in which every player ranks the houses in the same way.
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Index model and markowitz procedure
: What is the index model and Markowitz procedure? In terms of designing efficiently diversified portfolios of financial securities; what are the advantagesof the index model compared to the Markowitz procedure? What are the disadvantages?
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What are the advantages of internal alignment
: Describe the post purchase evaluation process for a high involvement product. What are the likely marketing outcomes from met expectations? What are the likely marketing outcomes from unmet expectations?
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Development of optimum learning and pro-social behavior
: In what ways does each style of education benefit or ignore each domain? Explain the role of these in the development of optimum learning and pro-social behavior in children
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Comment on the usefulness of this probability statement
: Invoking the usual normality assumptions, find an expression for the probability that a negative estimate of a variance component will be obtained by the analysis of variance method. Using this result, write a statement giving the probability that..
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Write one body paragraph in the chunk method
: Write two body paragraphs that compare and/or contrast the two essays. Write one body paragraph in the chunk method and the other in the slice method as described by Cooley.
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One-bedroom apartments rent
: You are evaluating a 200-unit apartment for Flintstone and Bubble Real Estate Group. The complex consists of 80 one-bedroom and 120 two-bedroom units. The one-bedroom apartments rent for $800 per month and the two-bedroom apartments rent for $1,20..
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