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Question: 1. What are the advantages and disadvantages of cable television advertising? Why are more national advertisers turning to cable television as a viable advertising medium?
2. Assume you are brand manager for a new product line of book bags designed for college students. These bags come in each university's school colors and are imprinted with the school's mascot. Assume you have five million dollars to invest in a two-month magazine advertising campaign (July and August). Which magazines would you choose for this campaign? Justify your choices.
Explaion Business Plan Idea and Why there is a need for your product or service in the marketplace
Would avoiding countries such as those in the Middle East make good sense in terms of economic profit? What about in terms of social profit?
Discuss how these characteristics influence the buying decision for one of the following products: a new house, an airline ticket, or an automobile.
Give a brief description of your product or service idea that you are developing for this course so your peers know what it is.
After reading White Rock Uses Marketing Strategies to Revitalize Company, and based on your readings from our textbook, write a 300-400 word essay in which you address the following questions:
Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers
Organization's basic values and philosophy: Take good care of our world future generations.
The format of this assignment is similar to that of the previous case assignment, as you will again be giving recommendations based on a series of situations that a company might face. Of course, make sure to thoroughly review the background materia..
explain how the company is doing business differently in its control process then compare it to a typical domestic operation control process
Using http://www.softwareadvice.com/crm/customer-service-comparison/ as a starting point, compare two Service Automation solutions from the perspective of the "product" you identify yourself as promoting and on specific SA functionality and concer..
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
Explain MARKETING and How do explain the importance of marketing to organizational success
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