User Account

All Pages

What are the advantages of a contractual channel system

Assignment Help Microeconomics
Reference no: EM131210424

Assignment

PRIN MKTG ONLINE

Source: CCMarketing (2012). PepsiAmericas A Bottler Wholesaler in the Pepsi Channel of Distribution. Essential of Marketing. McGraw Hill- Education.

This video explains the channel of distribution used for PepsiCo's soft drink products.

The channel is best described as a vertical marketing system in which the Pepsi-Cola Company manufactures and markets concentrates (or syrups) for its soft drinks to franchised bottlers. Pepsi's franchised bottlers mix the concentrate with carbonated water, bottle the product, and distribute the product to retailers. Pepsi's bottlers act as full-service merchant wholesalers in a contractual channel, providing many services to their retail clients. Bottlers also implement PepsiCo's sales and merchandising plans for the various soft drinks that they bottle and distribute.

After watching the video please, answer the following case questions:

1. From the point of view of PepsiCo, what are the advantages of a contractual channel system over a traditional or administered channel system?

2. Why doesn't PepsiCo acquire the bottler/wholesalers or in some other way take over the wholesale distribution of Pepsi beverage products?

3. How would you describe the job of a salesperson who works for PepsiAmericas, Inc.? What types of activities does this person perform?

Reference no: EM131210424

Questions Cloud

Who are the stakeholders in this situation : Who are the stakeholders in this situation and does Craig appear to be doing anything wrong? Explain your response.
Effect on house hold and business spending or saving : Explain the effect that each of the following variables has on house hold and/or business spending or saving:- Income; Wealth; The interest rate; Capacity utilization;  Expectations;
Discuss why is cost-based price risky : 1. What are the key reasons for most small-business failures? What are some ways to mitigate these risks? 2. Discuss why is cost-based price risky?
Discuss possible ramifications of these opposing objectives : you may come back to this question after having read chapter 9 or (Hirschheim and Klein, 1989).
What are the advantages of a contractual channel system : From the point of view of PepsiCo, what are the advantages of a contractual channel system over a traditional or administered channel system?
Shortcomings and remedies to improve their quality : PP Study both the technical and user documentation of a system at your disposal. Are you satisfied with them? Discuss their possible shortcomings and give remedies to improve their quality.
Change in income and change in interest rate affect spending : Both changes in income and changes in the interest rate affect spending. -Which has a greater effect? Explain.
Why us consumers are not overly price sensitive : Using the factors identified by marketing researchers that influence price sensitivity, explain why U.S. consumers are not overly price sensitive when it comes to buying candles.
Identify the independent and dependent variables : What were some variables the researchers controlled in their study? Why was this necessary? What evidence do the researchers offer as a test of their hypothesis? Is this evidence empirical (observable)? Is it valid?

Reviews

Write a Review

Microeconomics Questions & Answers

  The free rider problem

Question: Explain why the free rider problem makes it difficult for perfectly competitive markets to provide the Pareto efficient level of a public good.

  Failure of the super committee is good thing for economy

Some commentators have argued that the failure of the “Super committee” is good thing for the economy?  Do you agree?

  Case study analysis about optimum resource allocation

Case study analysis about optimum resource allocation: -  Why might you suspect (even without evidence) that the economy might not be able to produce all the schools and clinics the Ministers want? What constraints are there on an economy's productio..

  Fixed cost and vairiable cost

Questions:  :   Which of the following are likely to be fixed costs and which variable costs for a chocolate factory over the course of a month?  Explain your choice.

  Problem - total cost, average cost, marginal cost

Problem - Total Cost, Average Cost, Marginal Cost: -  Complete the following table of costs for a firm.  (Note: enter the figures in the  MC   column  between  outputs of  0 and 1, 1 and 2, 2 and 3, etc.)

  Oligopoly and demand curve problem

Problem based on Oligopoly and demand curve,  Draw and explain the demand curve facing each firm, and given this demand curve, does this mean that firms in the jeans industry do or do not compete against one another?

  Impact of external costs on resource allocation

Explain the impact of external costs and external benefits on resource allocation;  Why are public goods not produced in sufficient quantities by private markets?  Which of the following are examples of public goods (or services)? Delete the incorrec..

  Shifts in demand and movements along the demand curve

Describe the differences between shifts in demand and movements along the demand curve. What are the main factors which can shift the demand curve? Explain why they cause the demand curve to shift. Use examples and draw graphs to support your discuss..

  Article review question

Article Review Question: Read the following excerpts from the article "Fruit, veg costs surge' by Todd, Dagwell, published in the Herald on January 25th 2011 and answer questions below:

  Long-term growth, international trade & globalization

Long-term Growth, International Trade & Globalization:- This question deals with concepts such as long-term growth, international trade and globalization. Questions related to trade deficit, trade surplus, gains from trade, an international trade sce..

  European monetary union (emu) in crisis

"Does the economic bailout of Spain and Greece spell the beginning of the end for the European Monetary Union (EMU)?"

  Development game “settlers of catan”

Read the rules of the game, the overview and the almanac for the Development Game "Settlers of Catan"

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd