What are the advantages and disadvantages of each method

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Reference no: EM133359599

Questions:

1.With the increased importance of integration, should marketers continue to hire separate public relations, advertising, and digital firms? Or should every activity be brought in-house within the company? What are the advantages and disadvantages of each method?

2.Go back and look at the definitions and descriptions of integrated marketing communications and converged media strategy. What is the difference between these two models? Which could be more effective and why?

Reference no: EM133359599

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