What are the acquisition and retention costs

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Reference no: EM133537208

Question 1: What bases for segmentation seem most suited to the situation?

Question 2: What is the relative attractiveness of each segment considering characteristics of the segments themselves (e.g., size, growth, purchasing power) and skills of the organization relative to competitors?

Question 3: What are the acquisition and retention costs for your target market? Consider the effectiveness of direct mail efforts.

Reference no: EM133537208

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