What are the 4 types of business buying situations

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Reference no: EM133666151

ASSIGNMENT:

The buying process for consumers and business buyers has many similar elements, but there are also differences between the process for these two distinctly different types of buyers. Using Consumer & business buying process answer the following 3 questions:

a) Describe the buying stages for:

a) a university student purchasing a new Mac Book Pro; and

ii) UBSS purchasing the same Mac Book Pro to equip their many staff.

b) What are the 4 types of business buying situations? Give an example for each.

c) How does the business buyer process differ from the consumer buyer process?

Reference no: EM133666151

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