What are the 4 cs of positioning

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Reference no: EM133453245

Question 1. Describe the traditional STP process and the rationale behind it.

Question 2. Marketing science has identified serious limitations of the traditional STP process. Explain some of these limitations, especially in relation to 'brand user profiles'.

Question 3. Why is geographic segmentation important for marketing planning and strategy? Provide some examples of geographic segmentation in practice.

Question 4. Briefly explain behavioural loyalty and the two laws of marketing discussed in the lecture.

Question 5. What are the 4 C's of positioning?

Question 6. The Romaniuk & Sharp (2000) article describes the existence of a brand-usage relationship or pattern.?What does it mean?

ACTIVITY

Locate some examples of different positioning strategies mentioned in the lecture.

Find images, videos etc. to share in class.

Positioning based on:

• Product features

• Price/quality

• Use/application

• Product class dissociation

• User

• Competitor

• Benefit

• Heritage/cultural symbol

Reference no: EM133453245

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