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Imagine Taiwan as a country for business development.
Question 1: What are the 3 opportunities and 3 threats if Disney (theme park) wants to expand business to Taiwan?
Question 2: What about the right target group for Disney if they expand their business in Taiwan?
How can a negative experience at one sub-branded hotel can lead to a negative perception among customers for all hotels affiliated with that brand?
How has Internet buying affected brand management and overall brand equity of a company? What impact will this have long term on both the Internet seller as well as the brick and mortar seller?
Based on the information in this case, how might Allstate measure the effectiveness of the Mayhem campaign? Has the Mayhem campaign been effective?
1. a goal of many waiting line problems is to help a firm find the ideal level of services that minimize the cost of
Discuss criteria for successful market segmentation. - Write a memo to your client discussing your evaluation of the kids' segment in terms of the four criteria for successful market segmentation.
Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year. Provide justification for your choices. Explain the evaluation and control methods you will use to measure the success of your plan.
Discuss marketing strategies for the proposal based on the target group's potential responses to the final questionnaire.
Find a Marketing Plan for any company, preferably, for one that operates in more than one country. Write a one-page critique of this marketing plan.
Develop a definition of attitudes and explain why they are important to marketers. Based on your definition of attitudes
Michelle has asked you to send her a memo that explains the target market for MM's new product. Because a global market is under consideration.
How does the brand distinguish itself from its competitors? Is the brand's social media efforts successful? Why or Why not?
Select an organization (or make one up) that markets to consumers. Discuss all stages of the Buyer Decision Process for this organization.
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