What are target demographics in your marketing strategies

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Reference no: EM132172732

1. What are the target demographics in your marketing strategies? Where do you see overlap between your two different types of properties? Where are the major differences? Why do you think these differences exist?

The target market in our marketing strategy would be the younger community. We want to ensure to provide a relaxing yet sociable and fun environment for the the young adult ages 25 and up. We want to engage with them and make sure we create the social type of life they are looking for while on vacation. The B&B would be for our more romantic couples such as newly engaged or married. The hotel will have more activities to engage with as well as a clubhouse beach side. The differences between the two come in as the B&B is meant to relax our guests and the hotel gives them a place to stay but also provides different activities so they don’t have to leave the hotel.

2. Considering product, price, placement, and promotion, what marketing techniques have you used or would you use to generate more traffic for:

1. Your B&B? We would focus on building a relationship with the customer as this is a more intimate setting that allows us to get to know the customer and their interests. This allows us to find out what types of things our customers like and dislike.

2. Your hotel? For the hotel we want to have a diverse customer base so we would look to do a mass marketing as well as viral/social marketing. Social media is a big market for the younger community and we can promote the activities (parties) on social media. The hotel is located beach-side and that in itself would be a huge market for the younger community. So that and they fact that theres a party involved, business should be booming.

3. How do you think your marketing efforts may impact your business?

I think my marketing will allow my customers to see that we cater to a diverse environment and we are interested in creating an experience that they would want to spread to their friends. Each location will have separate social medias and clubs for the customers to join and mailing list to stay in the know. I would want my customers to have the experience of a life time.

Reference no: EM132172732

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