What are strengths of such an organization

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Q. With regard to "Fair Trade Marketing: An Alternative System for Globalization also Development," how can apparent conflict between marketing management's emphasis on consumer satisfaction be reconciled with tenets of fair trade, wherein disadvantaged members of supply chain are given some priority?

"Organizing for Worldwide Effectiveness: Transnational Solution" suggests that technical also marketing functions be integrated within each subsidiary of any organization. What are strengths of such an organization? What are weaknesses or pitfalls?

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