What are some trends you see affecting

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Reference no: EM133450273

Many forces impact marketing communications. Financial pressures have caused the company leaders who hire advertising agencies to conclude that they cannot pay unlimited dollars for marketing programs. Competition, both domestic and global, forces managers to examine their communications plans to ensure maximum effectiveness. The internet and emerging social media trends influence marketing messages and means of communicating with consumers and businesses.

What are some trends you see affecting marketing communications?
Provide examples of the trends by discussing specific brands.
What effects do trends have on brands?

Reference no: EM133450273

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