What are some suggested improvements or modifications

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Reference no: EM132266090

Topic: Analyzing an Organization’s Web Presence 

1. Does this website provide a personalized and convenient shopping experience? Does it build a customer profile? Is this profile automatically deployed on subsequent visits?

2. What are some suggested improvements or modifications? How will they make for a more competitive or profitable and sustainable business?

3. Is the website easy to use? Is it involving? Can it generate loyalty? Will it be in business five years from now (why)?

4. Discuss how this Web presence parallels the organization’s overall marketing strategy.

5. What is the likely competitor response to this Web benefit structure?

Reference no: EM132266090

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