What are some references to support

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What are some references to support - A product's marketing strategy is chosen based on its lifecycle. The lifecycle of a product has four stages. Introduction: During this phase, the product makes its market debut and is typically characterized by a small user base. Growth: Sales rise as a result of the market's acceptance of the new product as a workable remedy for the issue that the customer is experiencing. Maturity: When the product no longer draws in new customers, sales plateau. Decline: As customers choose other goods and services to suit their needs, sales start to decline. The Apple Watch is one product that I think is still in the introduction stage; not many people own one, and Apple is still working to persuade people that it's a good choice for their personal electronics needs. If Apple wants to move this product into the growth stage, they need to keep emphasizing the advantages of owning an Apple Watch over their other products. The Apple iPhone is one product that is in the growth stage. Customers view this as a fix for the issue of how to stay in touch with the outside world while they are on.

Reference no: EM133680250

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