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What are some problems created by language

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Reference no: EM133441397

Discuss the stages of the research process in relation to the problems encountered. Give examples.

What are some problems created by language and the ability to comprehend the questions in collecting primary data? How can a foreign market researcher overcome these difficulties?

"The foreign market researcher must possess three essential capabilities to generate meaningful marketing information." What are they? Discuss.

Chapter 10:

Elaborate on the problems and benefits that multinational market groups represent for international marketers.

Identify the factors on which one may judge the potential success or failure of a multinational market group.

Explain the marketing implications of the factors contributing to the successful development of a multinational market group.

Why have African nations had such difficulty in forming effective economic unions?

Chapter 11:

What explains the fast growth of the four "Asian Tigers?"

Discuss the problems a marketer might encounter when considering the Marxist-socialist countries as markets.

Do you expect that China, then India, will follow the growth paths of Japan and South Korea? What factors are similar across the countries, and what is unique about each of these four?

Describe the economic interaction of China and its northern neighbors.

Chapter 12:

Discuss the benefits to an MNC of accepting the global market concept. Explain the three points that define a global approach to international marketing.

How will entry into a developed foreign market differ from entry into a relatively untapped market?

Formulate a general rule for deciding where international business decisions should be made.

Chapter 14:

Discuss how the various stages of economic development affect the demand for industrial goods.

What roles do service, replacement parts, and standards play in competition in foreign marketing? Illustrate.

Discuss the role industrial trade fairs play in international marketing of industrial goods.

Discuss how the characteristics that define the uniqueness of industrial products lead naturally to relationship marketing. Give some examples.

Chapter 15:

In what circumstances is the use of an EMC logical?

In which circumstances are trading companies likely to be used?

Review the key variables that affect the marketer's choice of distribution channels.

What are the two most important provisions of the Export Trading Company Act?

Chapter 16:

How can advertisers overcome the problems of low literacy in their markets?

What special media problems confront the international advertiser?

Show how the communications process can help an international marketer avoid problems in international advertising

Reference no: EM133441397

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