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Assignment:
The senior management at NouvEau Inc. is seeking your inputs for their Marketing Strategy Development process for Wine Health Boost. First, they would like to have a better understanding of the market environment. In particular, they would like insights about customer needs, behaviors, preferences, and perceptions that may be pertinent for their product. What opportunities and threats are presented by the various climate forces? What are some potential competing products or substitutes that customers may consider instead of Wine Health Boost and why?
Thinking about the competition between Sony and Microsoft in the market for game consoles as a game, describe the firms' strategies concerning design.
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