What are some possible ways to segment

Reference no: EM133521377

Question: What are some possible ways to segment/differentiate Ajanta's customers? This relates to how you would classify or group its customers into portfolios. Refer to the models in Module 4. Think about how other companies classify customers (hint: gold, platinum, etc.) a. In terms of their needs and motivations b. In terms of 'value', however you define 'value' for Ajanta.

Reference no: EM133521377

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