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1. (a) How did Twitter emerge?
(b) Was it viewed as a genuine business opportunity when it first emerged?
(c) What is the difference between users and customers?
2. Explain Twitter's value proposition. Using the VPC, in your mind, what were the key domains that powered its early success?
3. What are the benefits and challenges for corporations looking to use Twitter?
4.
(a) What are some of Twitter's biggest challenges today?
(b) How has twitter changed its value proposition to keep up with its competition?
(c) What do you think it could do to enhance its existing VP, or generate new avenues for creating value for new customers?
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