What are some of the pros and cons of doing test marketing

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Question: What are some of the pros and cons of doing test marketing? To get you thinking strategically, let's say you work for M&M'S and are considering a new flavor of M&M'S (coconut with almonds, or come up with your own new flavor). Discuss your recommendations for test marketing the new flavor. Be as detailed as possible.

Reference no: EM133247888

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