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What are some of the pitfalls in conducting test markets

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What are some of the pitfalls in conducting test markets? What are some of the signals indicating that a company's territorial structure may need revising? As a result of a sales volume analysis, many firms have eliminated some of their products or customers. Yet in several of these cases the sales volumes has increased after the market cutback. How do you account for this result?

Reference no: EM133244277

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