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1. International Markets
Kellogg Company (you know them as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally.
Take a look a few of the websites for Kellogg Company in other countries. How do their marketing efforts in these countries differ? Do they offer the same products everywhere? What are some of the major concerns and considerations related to international expansion on which Kelloggs should reflect when deciding to venture into these countries?
2. Ethics and Social Responsibility
Customer complaints about Toyota cars suddenly accelerating were initially downplayed by Toyota Motor Sales in December 2009, which initially stated that it was caused by the driver's side carpeting getting in the way of the pedal. Toyota's announcements at the beginning of 2010, however, suggested that the real culprit was a defective gas pedal. This resulted in many calls for an investigation, as the initial claim about the carpeting was seen as apparent camouflage for a more serious situation, one that is alleged to have resulted in hundreds of Toyota cars suddenly accelerating and unable to stop, as well as several passengers dying in accidents.
If you worked in the marketing department of BP or Toyota, explain your department's responsibility related to these issues
Prepare a case study analysis on Case, Whole Foods Market 2010: How to Grow in an Increasingly Competitive Market found in the Cases section of your digital textbook
New Online Business Feasibility Analysis Report
This assignment is based on analysis and research of Walmart.- How does each one relate to the social identity theory?- How does each one impact learning and change within Walmart?
What are some of the advantages and disadvantages about Bureaucratic Model? Would this type of organizational business model be a great work environment for you? Why or Why not?
Why might a marketing researcher prefer to use secondary data rather than primary data in a study?
Demnstrate a customized approach to global marketing. Select one company and three countries. Do not use the company's country of origin (headquarters).
Use CEO Express (Lifestyle magazines - online marketing - company research - industry specific - associations - trade) to locate magazines or journals within your selected industry to reach your Target Customers and your suppliers
1.using the cardinal rules of medical ethics as a base design a policy that you would implement as an administrator of
Evaluate Zipcar based on benefit oriented positioning and Describe the beliefs and values associated with Zipcar's brand image
Online Video News Releases (VNRs) are visual storytelling that any business can use as a marketing and public relations tool. Was the target audience addressed
Choose any product you like. In this assignment, your goals are to describe the product and elements of its packaging. Your assignment must also include two (2) images of the productthat show the product packaging
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