What are some of the first things that you''d advise

Assignment Help Management Theories

Reference no: EM133217001

Problem Solving

As an operations management consultant, you've been contracted to help a large, traditionally configured clothing company-Marquee Clothes-to become more Internet enabled and competitive in light of customers' shopping habits, attitudes, and expectations. The company has a well-established supply chain infrastructure, currently has more than 50 retail locations, and has been in business for more than 20 years. Over the last several years, with increasing numbers of mall closings, the business has had to shut several of its stores and is seeing much of the foot traffic that traditionally was its bread and butter start to decline as well. Sales have been off the last three quarters, and the 56-year-old owner of the privately held company is concerned that she'll have to close more stores if things don't turn around.

She's been convinced by her college-aged daughter that in order to continue to compete, the company is going to have to undergo a makeover and become a twenty-first-century player, with a fully fleshed-out online approach and strategy. What should she do?

What are some of the first things that you'd advise? What steps need to be taken to help take Marquee Clothes fully into the twenty-first century.

Reference no: EM133217001

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