Reference no: EM133382529

Nike, Inc. Global Supply Chain Strategy

NIKE, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of authentic athletic shoes, apparel, and sports equipment. Wholly owned NIKE, Inc. subsidiary brands include Con-verse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.1 Nike operates in 120 countries and has more than 44,000 employ-ees.2 Nike's consolidated income for fiscal year 2019 across all brands was slightly over $39 billion US dollars, making it the most valuable brand among sports businesses.
A keynote of Nike's success is its commitment to meeting the needs of athletes throughout the world. Several key factors have accelerated this priority: growing demand for sports, globally; embrace of active lifestyles; and demographic changes. Strategically, Nike's response to these and other motivations have resulted in an unparalleled product innovation pipe-line, brand strength, and digitized supply chains. Key product categories for the Nike brand include Sportswear, Jordan, and Basketball.
To focus its efforts on these strategic initiatives, Nike developed its "Consumer Direct Offense," to help connect the NIKE brand and products with consumers in new and powerful ways. Related to this was the company's investment in its "Triple Double Strategy" to drive growth and continued leadership in the market.4 The three core areas include:
• 2X Innovation: To double the cadence and impact of innovation, the Company will lead with more distinct platforms and scale innovation faster, will edit-to-amplify to give consumers better choices and will create new aesthetics spanning both sport and style;
• 2X Speed: To double speed to market by reducing the average product creation timeline by over 50 percent through investments in end-to-end digital capability-ties to serve consumers faster; and
• 2X Direct: To double direct connections with consumers and shape the future of retail led by Nike.com and all new owned and partnered NIKE Consumer Experiences.
More recent strategic initiatives at Nike included groundbreaking platforms across style and performance, investments in digital and membership, and digitizing Nike's supply chains from end-to-end, amplifying its ability to sense the market, drive efficiency, and manufacture more sustainably. Overall, Nike's passion is to "use the power of sport to move the world forward." From protecting the planet to fostering an inclusive culture, Nike's focus was on leaving a positive footprint on our world."

QUESTION

From a global perspective, what are some of the factors that will impact the extent to which Nike's strategies will be successful?