What are some of the equivalency issues

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Assignment:

Assume that a U.S smoothie company decides to market their smoothie products in Western Mongolia, what are some of the equivalency issues that the company may face with respect to (a) conceptual; (b) functional, and (c) category for their smoothies? Explain your answers.

Reference no: EM133452961

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What are some of the equivalency issues : What are some of the equivalency issues that the company may face with respect to (a) conceptual; (b) functional, and (c) category for their smoothies?

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