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What are some of risks of test marketing

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Reference no: EM133378171

Questions

1. Under what circumstances would/could you eliminate one of the steps of the research process? Please explain why and what are the risks.

2. List some examples of products or companies that failed and could have benefited from good research.

3. Please explain why we should undertake laboratory experiments vs. natural setting experiments.

4. What are some of the risks of test marketing?

Reference no: EM133378171

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