What are some kpis the company uses

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Reference no: EM133203695 , Length: 7 pages.

Assignment: Science and Technology Loyalty Program of Company Paper

From frequent flyer miles to hotel points, companies of all shapes and sizes use loyalty programs as a method of gaining metrics. Database marketing can significantly improve a company's profits by creating loyal, repeat customers.

Many companies have successfully used database marketing over the years including companies in hospitality, financial services, insurance, and even retail. Select a company that is either a leader or a laggard in one of these industries and compose a 7-page minimum (double-spaced, 12 pt. font, 1" margins) paper with the following:

1. An overview of the industry

2. An overview of the company

3. Introduction of the loyalty program and how it works

4. Discuss how the company uses database marketing/loyalty programs and metrics in its marketing strategies

5. What are some KPIs the company uses?

6. What else could the company do to improve their use of database marketing based on your readings and research?

I. Step I: Pick any company that has a loyalty program...preferably one you participate in. Choose a company you feel loyal to and participate in their loyalty program.

II. Step II: Describe the program and explain how the company uses their database to manage their loyalty program.

III. Step III: Lastly, provide any recommendations on how they could improve their program based on your readings. Cite your sources.

You can choose to take a deep dive look at the metrics behind one of the Superbowl ads from this past Superbowl 2020-2022. Choose any commercial that resonated with you and then find KPIs that are being measured and analyze it. Be sure to look at:

1. Introduction of the company

2. Intro to the ad that was created (and by which agency)

3. Discuss how the company used metrics in its advertising strategies

4. What are some KPIs the company used to measure success?

5. Did the ad work? What were the results?

6. Did sales go up after the ad aired?

7. Were there lasting effects of the ad on social media after it debuted?

8. Look at the timing of the ad and when it aired, etc.

Reference no: EM133203695

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