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What are some interesting questions

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Reference no: EM133134735

On a consumer behavior related article/video/news/event of your choice that was recently featured in newspapers (e.g., the New York Times), trade magazines (e.g., Advertising Age, Adweek), or online news and entertainment sites (cnn.com, foxnews.com, ew.com)

Briefly describe the content of the article you chose and explain why you think this is an interesting/important topic

Explain how it relates to consumer behavior using principles, theories, and models covered in the textbook and other materials

Identify areas for future research. More specifically, if you were to conduct a follow-up study on the material, what are some interesting questions you would ask? Are there any different views you would explore?

Reference no: EM133134735

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