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Questions: 1. Do you agree with the Popchips' response to the Raj promotion criticism? Explainwhy the organization's handling of the issue is adequate [or inadequate]. What else would you do as the marketing manager to respond to the controversy?
2. Identify some the challenges that confront today's marketing managers when developing promotion across different markets (i.e., regions, countries)? What are some important cultural forces that influence these strategies? For example, organizations will receive criticism for messages that some individuals/groups consider "offensive" including, sexism and racism.
3. Make twospecific recommendations on how can managers betterunderstand and respond appropriately to diversity in the marketplace?
Information related to above question is enclosed below:
Attachment:- Case.rar
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