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Assignment: Global Strategy
1. Why did Wal-Mart fail in Korea? Discuss in terms of location, store design, and merchandizing strategy.
• Location
• Store design
• Merchandizing
• Why do you think Walmart failed to implement localization strategy?
2. IKEA
• What are some examples of IKEA's global standardization strategy?
• What are some examples of IKEA's localization strategy?
3. What lessons did you learn?
Why Wal-Mart Did Not Succeed in South Korea Franco Gandolfi, Mindy Braun, Phil Nanney & Ki-Jun Yoon Regent Global Business Review 2008.
Attachment:- Global-Strategy.rar
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