What are some examples of high and low involvement

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1.What are some examples of high and low involvement purchases that your organization (any type of organization you decide on) has made in the past? What decision-making process did your organization follow to make these purchases? How do organizational buyers collect information to make purchasing decisions? (200 words)

2.What impact does consumer satisfaction have on marketing? How might marketers increase customer satisfaction?  Please provide an example. (100 words)

Reference no: EM13397052

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