Reference no: EM133718494

Part 1

Topic 1: What are the components of a marketing plan? Include citations and references for at least 4 websites.
Topic 2: What are some possible areas for which you can create a marketing plan? Start thinking about your focus for the final project and list possibilities.

Part 2
Answer the following questions with regards to your class project:
- Introduction
What is the organization's mission?
What are our current products and who are our customers?
What were the results of prior marketing efforts?
- Data and analysis
What are our internal considerations?
What are our external considerations?
How can we assess our strengths, weaknesses, opportunities, and threats (SWOT)?
- Goals and Objectives
What are the overall marketing goals?
What specific objectives need to be set related to those goals?
- Target Markets
How can we describe the market?
Who are our target markets and how can we describe them?
How will we position our product in the minds or our target markets?
- Marketing Strategy
What is the long-term marketing strategy?
What tactics are necessary to accomplish the marketing strategy?
Product
Price
Promotion
Place
- Implementation
What tasks are necessary to implement the tactic?
Who is responsible for executing each taks?
What is the timeframe for each task?
- Evaluation
How will we evaluate the effectiveness of the plan?
These questions are answered with regards to Fitness Time gym in Saudi Arabia

Part 3
Answer these questions with regards to your marketing plan:
- Who are my consumers-past, present, and future-in terms of both demographics (age, sex, income) and psychographics (attitudes, opinions, lifestyles)?
- Where do my consumers reside? Where do they work? How do they travel to and from the places where they consume my product?
- Where, when, and how have my consumers been exposed to my product?
- How and why did they become involved with my product?
- If they have been committed to my product, why? Why have some lost that commitment?

Part 4
Using the basic steps of marketing research process complete questions 1 and 2 with regards to your marketing project. Forms do not need to be fully developed but give a little indication of what you might use. Search the internet to give you some ideas with regards to what you need to be doing for your project.
1- Identify and define area or need or opportunity (What are you trying to market and what do you need to know before you can market that product)
a. Refine area through establishing research objectives
2- Develop and design proper approach/research design
a. Identify and select information sources/resources (where will you get the information you need? You need to read a lot of information to narrow down your focus. Then you need to figure out specific information you will need - i.e., need information from high school field hockey players what they are looking for in an arena).
b. Determine method/tactic to assess data (surveys, phone calls, web site, etc.
c. Design data collection forms (make sure the form you design will actually get the information that you need. Conduct a test study with a few participants and get their feedback on the instrument and whether you will get what you need).
d. Establish sampling method and size (how will you distribute the instrument and what size will you need to get accurate results. Too small a sample may skew the results one way or the other and either terminate the project prematurely or give false optimism.)
e. Decide on budget and set timeframe (Always know how much money it will cost and how long you can afford to keep the research going).
1. Identify and define area or need or opportunity (What are you trying to market and what do you need to know before you can market that product)
2. Develop and design proper approach/research design

Part 5
Develop a market segmentation plan for your project that details to whom you will be marketing and why you think that should be your target market. Think about the core benefits of your product and who will most benefit. Develop your plan keeping in mind the Dimensions of State-of-Being Segmentation outlined in the notes. Which dimensions will you need to target for your plan and why?

1- Define what the actual sport product is for your project. Include the core sport product and all ancillary sport products.
2- Describe how you are going to develop the pricing for your core and ancillary sport products.

Take out a piece of paper and think about your favorite team. Now, time yourself. Spend one minute writing down all the words and phrases that come to mind when you think of that team. Now, spend time thinking about what you are marketing in your project. What words do you want your customers to write down if they were doing a similar exercise? Upload both the name of your favorite team, the words you wrote down, and the words you want your customers to write down.

Part 6
1.
Using the outline below, develop a telemarketing sales plan for your project. What can you use from the sales plan you develop in other areas of sales?

Telemarketing Sales Process:

1. Pre-call Planning
a. Review client information
b. Plan the objective
2. Approach the positioning
a. Identify who you are and who you represent
b. Specify the purpose of your call
c. Make an interest-creating statement
d. Build rapport
3. Data gathering
a. Build on the knowledge obtained from the preplanning investigations
b. Move from general to specific questions
c. Identify a personal or business need
4. Solution generation
a. Tailor communication to the specific need
b. Ask in-depth questions to test the feasibility of the possible solutions
c. Gather data for a cost-benefit analysis
d. Prepare the client for the recommendation or possibilities identified
5. Solution presentation
a. Get client acknowledgement and agreement on the areas of need
b. Present recommendations clearly and concisely
c. Describe benefits of ROI, ROE, and Return on Emotion
6. Close
a. Decide on timing
b. Listen for acceptance or buying signals
c. Handle objections
d. Use closing techniques
7. Wrap-up
a. Discuss next steps, notably implementation issues
b. Thank the client for their business
c. Confirm client commitment
d. Ask for referrals

Conduct some research on Sponsorship Activation. Through your research, answer the following questions:

1. What is Sponsorship Activation?
2. Why is sponsorship activation important to your project?
3. How will you set up a sponsorship activation package?
4. How will you get companies to sponsor your business, department, or organization?

Part 7
Conduct some research on Promotions. Develop a promotion plan for your project.

Part 8
Develop a Public Relations Plan for your project. Use the 10 steps outlined at this website as a guide for your plan:

Part 9

Develop a social media marketing plan and incorporate that into your overall marketing plan.

Part 10

Research possible extensions for your marketing plan. What are some areas/products you might be able to license that would extend the brand name for your project?

Part 11

What are some companies or services that you may have to contract with to fulfill your project? Do some research on various services or amenities at similar venues and include this in your paper.