Reference no: EM132290666
1. What are some advantages to concurrent engineering?
a. Leverages different functional perspectives
b. Managers feel free to challenge one another’s thinking
c. Product and process maps include real performance data creating visibility
d. Speeds new products to market
e. All of the above
2. During the screening/scoping phase of new product development, you should ask two questions, which of the following are those questions?
a. How much profit will this product give the firm? Who is the target market for this new product?
b. Will the product meet the competitive test? Does the product really fit the product strategy?
c. Who is the target market for this new product? Does the product really fit the product strategy?
d. Does the product really fit the product strategy? How much profit will this product give the firm?
3. In a sequential, functionally oriented product design process what almost always happens when an idea gets tossed from one function to another.
a. Costs go up
b. Products are improved
c. Product launch is delayed
d. Product gets closer to production
e. Both A & C
e. All of the above
4. Imagine you want to start up a company to manufacture and sell Wildcat sunglasses. You’ve done your homework and estimate design and launch costs to be $120,000. You expect to sell 500 pairs in the first year, 2,000 pairs in second year, and 5,000 pairs in the following three years. The sales price will be $99 and each pair will cost $75 to produce and market. If your required return is 25%, what is your NPV? (Round your answer to the nearest cent; e.g., $100,000.01)
a. $89,543.89
b. $70,233.60
c. $59,564.90
d. $68,746.61
e. None of the above
5. Product innovation is more than a process. At high-leverage innovators, innovation is a cultural priority.
a. True
b. False
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