Reference no: EM133312615

Case Study: Before completing this discussion, 1) read the McDonald's Monopoly Scandal article, and 2) watch the McDonalds Monopoly Sweepstakes video. In roughly 200 words, answer the discussion questions on this discussion board. Be sure to reply to two fellow classmates. You must first post your response before viewing the posts of others. (Estimated time to complete: 20 minutes)

Following Step 3 for Evaluating Promotion Ideas (at the end of Ch. 20 on page 468 in the textbook), use the five-point evaluation system used to rate sales promotion ideas and provide your evaluation of the McDonald's Monopoly Sweepstakes. Be sure to include each of the five points and provide RATIONALE for each answer.

1 - Is the idea a good one?

2 - Will the promotion idea appeal to the target market?

3 - Is the idea unique, or is the competition doing something similar?

4 - Is the promotion presented clearly so that the intended market will notice, comprehend, and respond positively to it?

5 - Is the proposed idea cost-effective?

While the McDonald's monopoly sweepstakes has some positive points as a consumer promotions plan, there were some unfortunate events that halted the promotion in the U.S. However, the promotion has continued in other countries.

6 - What are some advantages of McDonald's Monopoly as a consumer promotion ?

7 - What are some disadvantages (excluding the major one/fraud/scandal) of McDonald's Monopoly as a consumer promotion