What are some advantages of conducting marketing research

Reference no: EM133200428

Assignment - Survey Discussion Questions

Examine "Postal Service Survey."

You DO NOT need to complete the survey but read the questions. Analyze what information is being gathered, from whom, and for what purpose.

After your careful analysis of the survey, answer the following questions:

Q1. What is the purpose of this survey?

Q2. Are the data collected primary or secondary? Explain.

Q3. Who do you think could benefit from the findings of this survey? How?

Q4. Do you think the survey was effectively designed to answer the researchers' questions and what they hope to find out? Explain.

Q5. What are some advantages of conducting marketing research using this type of survey?

Reference no: EM133200428

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