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What are search engine optimization

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Reference no: EM133152360

Questions:

What are search engine optimization and search engine marketing systems?

  1. How these systems could benefit a company and how they could contribute to the achievement of company objectives?
  2. How does the technology help in customer acquisition and retention?
  3. Choose a company that uses an information system and describe the technological tools it uses for customer acquisition and retention.

References:

Stair, R. M. & Reynolds, G. W. (2018). Principles of information systems (13.a ed.). Boston, MA: Cengage Learning

Reference no: EM133152360

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